Personalized Emails
Nathan Kontony wrote about how Personalized Emails helped them turn their brand around for Highrise.
But still, most companies end up sending out glorified press releases to communicate with their customers. Their emails sound like something created by a robot created or a group of faceless executives who wanted to make sure all the stats about their software were mentioned.I agree that sending out personalized emails is better than whatever the default template coming out of HubSpot is, but I have been getting way too many of these "personalized" emails lately from random companies that scrape GitHub and WHOIS telling me about how awesome $YOUR_PRODUCT is and sharing photos of their kids in the process.
As far as I am concerned a the difference between a personalized email and an automated one is that the personalized one lacks an unsubscribe button.
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Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Grow, Like a Tree Not a Cancer from Jim Nielsen’s Blog
- Pluralistic: All the books I reviewed in 2025 (02 Dec 2025) from Pluralistic: Daily links from Cory Doctorow
- DEP-18: A proposal for Git-based collaboration in Debian from Optimized by Otto
- [RIDGELINE] No Phones in The Ten-don Shop from Craig Mod — Writer + Photographer
- My next chapter with Mastodon from Mastodon Blog
- How many pillars of observability can you fit on the head of a pin? from charity.wtf
- The Software Essays that Shaped Me from Refactoring English
- Give Your Spouse the Gift of a Couple's Email Domain from mtlynch.io
Articles from blogs I follow around the net
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