Personalized Emails

| tech | bullshit |

Nathan Kontony wrote about how Personalized Emails helped them turn their brand around for Highrise.

But still, most companies end up sending out glorified press releases to communicate with their customers. Their emails sound like something created by a robot created or a group of faceless executives who wanted to make sure all the stats about their software were mentioned.
I agree that sending out personalized emails is better than whatever the default template coming out of HubSpot is, but I have been getting way too many of these "personalized" emails lately from random companies that scrape GitHub and WHOIS telling me about how awesome $YOUR_PRODUCT is and sharing photos of their kids in the process.

As far as I am concerned a the difference between a personalized email and an automated one is that the personalized one lacks an unsubscribe button.

Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.

Check out some more stuff to read down below.

Most popular posts this month

Recent Favorite Blog Posts

This is a collection of the last 8 posts that I bookmarked.

Articles from blogs I follow around the net

How good engineering unlocks fast scaling

You're building systems and tools to help companies grow without drowning in work. This fuels your equity, career capital, and reputation.

via swizec.com RSS Feed December 9, 2025

Binance employee suspended after launching a token and promoting it with company accounts

Binance has announced that the company has suspended an employee who used the platform's official Twitter accounts to promote a memecoin they had launched. The token, called "year of the yellow fruit", pumped in price aft…

via Web3 is Going Just Great December 8, 2025

Our Overfitted Century

Cultural stagnation is because we're stuck in-distribution

via The Intrinsic Perspective December 8, 2025

Generated by openring