Nathan Kontony wrote about how Personalized Emails helped them turn their brand around for Highrise.
But still, most companies end up sending out glorified press releases to communicate with their customers. Their emails sound like something created by a robot created or a group of faceless executives who wanted to make sure all the stats about their software were mentioned.
I agree that sending out personalized emails is better than whatever the default template coming out of HubSpot is, but I have been getting way too many of these “personalized” emails lately from random companies that scrape GitHub and WHOIS telling me about how awesome $YOUR_PRODUCT is and sharing photos of their kids in the process.
As far as I am concerned a the difference between a personalized email and an automated one is that the personalized one lacks an unsubscribe button.