UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Give Your Spouse the Gift of a Couple's Email Domain from mtlynch.io
- Skip the Next iPhone from Articles on Jose M.
- Have smart glasses finally hit an inflection point? from The Torment Nexus
- The McPhee method from the jsomers.net blog
- Pluralistic: LLMs are slot-machines (16 Aug 2025) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Bluesky creates the world's weirdest, hardest-to-understand binding arbitration clause (15 Aug 2025) from Pluralistic: Daily links from Cory Doctorow
- Just a Little More Context Bro, I Promise, and It’ll Fix Everything from Jim Nielsen’s Blog
- The Futzing Fraction from Deciphering Glyph
Articles from blogs I follow around the net
Futureverse announces restructuring two years after raising $54 million
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via Web3 is Going Just Great September 30, 2025New site, kinda
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via Manuel Moreale — Everything Feed September 30, 2025Pluralistic: Announcing the Enshittification tour (30 Sep 2025)
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via Pluralistic: Daily links from Cory Doctorow September 30, 2025Generated by openring