UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- The Software Essays that Shaped Me from Refactoring English
- Give Your Spouse the Gift of a Couple's Email Domain from mtlynch.io
- Skip the Next iPhone from Articles on Jose M.
- Have smart glasses finally hit an inflection point? from The Torment Nexus
- The McPhee method from the jsomers.net blog
- Pluralistic: LLMs are slot-machines (16 Aug 2025) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Bluesky creates the world's weirdest, hardest-to-understand binding arbitration clause (15 Aug 2025) from Pluralistic: Daily links from Cory Doctorow
- Just a Little More Context Bro, I Promise, and It’ll Fix Everything from Jim Nielsen’s Blog
Articles from blogs I follow around the net
Pluralistic: Carl Hiaasen's 'Fever Beach' (21 Oct 2025)
Today's links Carl Hiaasen's 'Fever Beach': If you didn't laugh, you'd have to cry. Hey look at this: Delights to delectate. Object permanence: Scary Godmother; Nightvale novel; The war on Worker's Comp; Cadillac's murdermo…
via Pluralistic: Daily links from Cory Doctorow October 21, 202510 pointless facts about me
Found on Kev’s blog and originally started by Dave, here are my answers to this fun blog challenge: Do you floss your teeth? Sometimes. I’d say maybe a few times a week? I’m terrible at being consistent, and that includes flossing regularly. Tea, co…
via Manuel Moreale — Everything Feed October 21, 2025Getting started with simple CSS View Transitions
There's (yet another) new piece of CSS to learn! Hurrah! Way back in 2011, jQuery mobile introduced the web to page-change animations. Clicking on a link would make your high-tech Nokia display a cool page-flip as you navigated from one page of a web…
via Terence Eden’s Blog October 21, 2025Generated by openring