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UbuTab Case Study: How to be Taken Seriously

2015-01-14 Tags: tech

I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.

Use a Real Email Address

Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate. Using
Gmail as a
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Don’t Send Customers to Paypal

Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. Paypal Checkout
Screen{.alignnone .wp-image-156 width="500" height="216"} I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.

Update:

It looks like the actual site was taken down. You can see an archive of the site here.