UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
- Great Lakes, Illinois
- My Custom Miniflux CSS Theme
- Setting up ANTLR4 on Windows
- Are we inside a Sarlacc?
- Vagrant Box for ROS2 on Apple Silicon
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Grow, Like a Tree Not a Cancer from Jim Nielsen’s Blog
- Pluralistic: All the books I reviewed in 2025 (02 Dec 2025) from Pluralistic: Daily links from Cory Doctorow
- DEP-18: A proposal for Git-based collaboration in Debian from Optimized by Otto
- [RIDGELINE] No Phones in The Ten-don Shop from Craig Mod — Writer + Photographer
- My next chapter with Mastodon from Mastodon Blog
- How many pillars of observability can you fit on the head of a pin? from charity.wtf
- The Software Essays that Shaped Me from Refactoring English
- Give Your Spouse the Gift of a Couple's Email Domain from mtlynch.io
Articles from blogs I follow around the net
GPT-5.2
OpenAI reportedly declared a "code red" on the 1st of December in response to increasingly credible competition from the likes of Google's Gemini 3. It's less than two weeks later and they just announced GPT-5.2, calling it "the most c…
via Simon Willison's Weblog: Entries December 11, 2025Marc was Invited to the “Wake Up Excited” Podcast by Brad Frost
A big part of our chat circled around authenticity and self-worth. A few questions we touched were: How easy is it to overlook your own achievements? How strange does it feel to work alone so much? How often do we […]
via Blog – Brad Frost December 11, 2025Reflections on my first year writing full time
The best essays Johanna and I wrote in 2025, and some reflections on what it was like to write them.
via Escaping Flatland December 11, 2025Generated by openring