UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- The contagion of fear from The Observation Deck
- The revolt of the reader from The Observation Deck
- Deeper dive: Were Touch Bar’s problems software rather than hardware? from Unsung
- Joining Cursor from Fatih Arslan
- Pluralistic: Digital sewer socialism (08 Aug 2026) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026) from Pluralistic: Daily links from Cory Doctorow
- AI Mania Is Eviscerating Global Decision-Making from Ludicity
- The default person from https://popagandhi.com/
Articles from blogs I follow around the net
VLM Enhanced Metadata For My Icon Galleries
Confession: I got nerd-sniped by Sam Henri Gold’s request for my icon galleries: I'd like to humbly request artwork-level searching in macosicongallery.com What follows is a train-of-thought blog post as I play with what an implementation might look like....
via Jim Nielsen’s Blog September 29, 2026friend computer can bite my shiny metal ass
When I do an interview, or I guest on a podcast, it never feels like it’s enough of a thing to post about it in my blog. It feels like the sort of thing I should just drop into Threads. The thing is, Threads suppresses the everlivingfuck out of almost...
via WIL WHEATON dot NET September 29, 2026Really enjoying reading The Fragility of Goodness by Martha Nussbaum on paper right now. There’s a deep satisfaction to reading philosophy on real paper.
via Nitin Khanna September 29, 2026Generated by openring