UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
- Lev Lazinskiy
- Lev Lazinskiy
- Terminal RSS Reader With Nom
- Setting up ANTLR4 on Windows
- SQLite DB Migrations with PRAGMA user_version
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- No-One Escapes the Permanent Underclass from Fernando Borretti
- Is it ethical to use AI? from charity.wtf
- The logical destination of LLMs from Andy Bell
- Revised rules of engineering leadership. from Irrational Exuberance
- The circus freaks of open source from Drew DeVault's blog
- Clanker: A Word For The Machine from Armin Ronacher's Thoughts and Writings
- I ran a half-marathon! from gluecko.se
- My Running Tips from Kevin Bell's Blog
Articles from blogs I follow around the net
My last 5 books - July 2026 edition
My last 5 books - July 2026 edition This is a new feature in which I will copy and paste my recent book reviews from my books page These are the last 5 books I have read. I will update in a month or 2 when I've read 5 more. I'm Starting to Worry About this...
via O'DonnellWeb July 12, 2026“Animating something and animating something well are two very different things.”
From Jakub Krehel, a new blog post about self constraint in the era when AI makes it easy to ignore constraints altogether. My caveat is that the post doesn’t fully come together for me – jumping from AI to animations and then back to AI the way the author...
via Unsung July 12, 2026Generated and suppressed demand.
Eight years ago, I wrote about my theory of restoring struggling teams, which came down to four steps: A team is falling behind if each week their backlog is longer than the week before. Solve by hiring more. A team is treading water if they’re able to get...
via Irrational Exuberance July 11, 2026Generated by openring