UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- The contagion of fear from The Observation Deck
- The revolt of the reader from The Observation Deck
- Deeper dive: Were Touch Bar’s problems software rather than hardware? from Unsung
- Joining Cursor from Fatih Arslan
- Pluralistic: Digital sewer socialism (08 Aug 2026) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026) from Pluralistic: Daily links from Cory Doctorow
- AI Mania Is Eviscerating Global Decision-Making from Ludicity
- The default person from https://popagandhi.com/
Articles from blogs I follow around the net
Issue 111 – Back the winners
A Trump crypto adviser’s firm took millions from Tether while he shaped stablecoin rules in their favor, a Senate probe targets Commerce Secretary Lutnick’s not-so-former firm, and crypto’s biggest super PAC plays it safe
via Citation Needed October 16, 2026Pluralistic: Load-bearing (16 Oct 2026)
Today's links Load-bearing: Digital sovereignty vs AI. Hey look at this: Delights to delectate. Object permanence: Anthrax penmanship; Stolen WEBGEEK license plate; Arizona Republic endorses Clinton, gets death threats; Against the great forces of history....
via Pluralistic: Daily links from Cory Doctorow October 16, 2026Abracadabra proposes winding down after string of hacks years ago left each $1 "stablecoin" token backed by $0.04 in reserves
Abracadabra, the defi project behind the Magic Internet Money (MIM) stablecoin, is shutting down. It blamed its string of hacks: $6.5 million theft in January 2024, $13 million in March 2025, and $1.8 million in October 2025, which altogether left about $2...
via Web3 is Going Just Great October 16, 2026Generated by openring