UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
- SQLite DB Migrations with PRAGMA user_version
- Edge Detection with Inkscape
- Lev Lazinskiy
- Spring Security, Webjars, and MIME type error
- Using cgit
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Joining Cursor from Fatih Arslan
- Pluralistic: Digital sewer socialism (08 Aug 2026) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026) from Pluralistic: Daily links from Cory Doctorow
- AI Mania Is Eviscerating Global Decision-Making from Ludicity
- No-One Escapes the Permanent Underclass from Fernando Borretti
- Is it ethical to use AI? from charity.wtf
- The logical destination of LLMs from Andy Bell
- Revised rules of engineering leadership. from Irrational Exuberance
Articles from blogs I follow around the net
Oh Hey, It’s Not Just Me
My whole life I’ve felt like I have great eyesight (and I still do). But lately I’ve been noticing what feels like…some slippage. Nothing big. Just this feeling in the morning like, as my brain and body wake up, my vision needs to as well. The strange nove...
via Jim Nielsen’s Blog August 14, 2026“What actually happened was the birth of a genre in digital graphics”
A really well-produced 27-minute video from Super Splash Wave about 8-bit and 16-bit pixel art: What I liked about the video is that it doesn’t just revel in nostalgia, but goes deeper into some techniques and trends and details in the videogame graphics o...
via Unsung August 14, 2026curl performance
tldr: the live version is here: https://curl.se/perf/ How fast is “fast” and is it good enough? Does it run as fast now as it did before or was there a regression? What exactly needs to be fast? How fast is it? These are questions that many projects and pr...
via daniel.haxx.se August 14, 2026Generated by openring