UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
- SQLite DB Migrations with PRAGMA user_version
- Edge Detection with Inkscape
- Using cgit
- Making cgit Pretty
- Lev Lazinskiy
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026) from Pluralistic: Daily links from Cory Doctorow
- AI Mania Is Eviscerating Global Decision-Making from Ludicity
- No-One Escapes the Permanent Underclass from Fernando Borretti
- Is it ethical to use AI? from charity.wtf
- The logical destination of LLMs from Andy Bell
- Revised rules of engineering leadership. from Irrational Exuberance
- The circus freaks of open source from Drew DeVault's blog
- Clanker: A Word For The Machine from Armin Ronacher's Thoughts and Writings
Articles from blogs I follow around the net
Now we have a timeline of the OpenAI accidental attack against Hugging Face
OpenAI gave a last-minute presentation at the Black Hat security on Wednesday about "the Hugging Face Incident" (previously on this blog). The video was published yesterday. It's short and information dense and well worth watching, in particular because it...
via Simon Willison's Weblog: Entries August 7, 2026Spoiler: Wil Wheaton is a Wizard
I am holding pink pages in my hand, reviewing them before I collate them into my script. A magic battle ensues between Wil and Bert (fireballs, energy bolts, conjured beasts, etc.) I look at the script again, to make sure I haven’t misread it. Yeah, it rea...
via WIL WHEATON dot NET August 7, 2026Seeing like a state
The post about the dark mode toggle reminded me of two similar things rattling in my brain. On the positive side, here’s a delightful interaction from macOS. I can easily maximize the window to take up half the screen, but the moment I start dragging it, i...
via Unsung August 7, 2026Generated by openring