UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Rewrote my blog with Zine from Drew DeVault's blog
- A eulogy for Vim from Drew DeVault's blog
- Pluralistic: AI "journalists" prove that media bosses don't give a shit (11 Mar 2026) from Pluralistic: Daily links from Cory Doctorow
- Avi Alkalay: Uniqlo T-Shirt Bash Script Easter Egg from Fedora People
- Offline 23 hours a day from Derek Sivers blog
- Pluralistic: California can stop Larry Ellison from buying Warners (28 Feb 2026) from Pluralistic: Daily links from Cory Doctorow
- On Alliances from Smashing Frames
- Acting ethically in an imperfect world from Smashing Frames
Articles from blogs I follow around the net
“Plain text has been around for decades and it’s here to stay.”
There’s a category of “plain text” or “ASCII” diagramming and UI design tools: Mockdown – works immediately on the web, even on mobile Wiretext – works on the web, but desktop only Monodraw – a Mac app I believe these are used by people who prefer intentio...
via Unsung April 24, 2026Pluralistic: A free, open visual identity for enshittification (24 Apr 2026)
Today's links A free, open visual identity for enshittification: No mere poop emoji! Hey look at this: Delights to delectate. Object permanence: RIAA v little girl; Portal turret Easter egg; Atari v indie games; Chabon's Phantom Tollbooth intro; The 0.1%;...
via Pluralistic: Daily links from Cory Doctorow April 24, 2026Nicolas Solerieu
This week on the People and Blogs series we have an interview with Nicolas Solerieu, whose blog can be found at slrncl.com/blog. Tired of RSS? Read this in your browser or sign up for the newsletter. People and Blogs is supported by the "One a Month" club...
via Manuel Moreale — Everything Feed April 24, 2026Generated by openring