UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Clicks Communicator from Chris Hannah
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- Pluralistic: A perfect distillation of the social uselessness of finance (18 Dec 2025) from Pluralistic: Daily links from Cory Doctorow
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- Grow, Like a Tree Not a Cancer from Jim Nielsen’s Blog
- Pluralistic: All the books I reviewed in 2025 (02 Dec 2025) from Pluralistic: Daily links from Cory Doctorow
- DEP-18: A proposal for Git-based collaboration in Debian from Optimized by Otto
- [RIDGELINE] No Phones in The Ten-don Shop from Craig Mod — Writer + Photographer
Articles from blogs I follow around the net
Elseless
Here's a little "cognitive complexity" tip for your next programming project: get rid of your else statements.
via flower.codes January 4, 2026LIVE from GitHub Universe: Inside the GitHub Secure Open Source Fund
I had a chat with Greg Cochran (GitHub), Christian Grobmeier (log4j), Michael Geers (evcc), and Camila Maia (ScanAPI) about the GitHub Secure OpenSource Fund. It was recorded at the last day of GitHub Universe 2025.
via Carlos Becker January 4, 2026Clicks Communicator
Clicks: A new kind of mobile communicator Designed for doing, not doomscrolling. That tagline definitely got my attention. Based on the design and some of the copy, it made me think it was a more...
via Chris Hannah January 3, 2026Generated by openring