UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
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Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Rewrote my blog with Zine from Drew DeVault's blog
- A eulogy for Vim from Drew DeVault's blog
- Pluralistic: AI "journalists" prove that media bosses don't give a shit (11 Mar 2026) from Pluralistic: Daily links from Cory Doctorow
- Avi Alkalay: Uniqlo T-Shirt Bash Script Easter Egg from Fedora People
- Offline 23 hours a day from Derek Sivers blog
- Pluralistic: California can stop Larry Ellison from buying Warners (28 Feb 2026) from Pluralistic: Daily links from Cory Doctorow
- On Alliances from Smashing Frames
- Acting ethically in an imperfect world from Smashing Frames
Articles from blogs I follow around the net
“The system is so twisted that even Apple itself begs for these reviews from its own apps.”
A good post by John Gruber on Daring Fireball investigating why apps pester you with the annoying “enjoying this app?” windows and attendant semi-shady practices (choose 5 stars and you get sent to App Store, but choose anything less, and your review will...
via Unsung April 20, 2026Issue 104 – World Tyranny Financial
As the Trump family’s crypto dealings raise more alarms, crypto enforcement is falling to new lows
via Citation Needed April 20, 2026Thank You For Being a Friend
It's been one of those months, and by that, I mean one of the 663 months since I was born. This won't be a long post, because I only have two things to say. First, I'm really glad we re-ordered the GMI (Guaranteed Minimum
via Coding Horror April 20, 2026Generated by openring