UbuTab Case Study: How to be Taken Seriously
I was taking a look at the ubutab which is supposedly an upcoming Ubuntu/Android tablet that failed to meet its indegogo campaign goal last month. A couple of things about this site just make me sad. I see a lot of shady businesses with no SSL during checkout, no real email address, and a lazy themes for their site all the time. I am not sure if they are just lazy, don’t care, or a combination of both. This post is really a PSA. The 1990’s are over. People expect a higher level of quality in your product, your website, and your brand. If you are launching a new product here are a few tips to be taken seriously.
Use a Real Email Address
Use an Email Address at your own domain. It is not difficult to have a custom domain for your email address. Gandi gives them away for free when you purchase a domain. Having a custom domain instead of free email makes your company seem more legitimate.Don’t Send Customers to Paypal
Use a payment processing system or at least something like stripe that it integrated to your website instead of redirecting users to a paypal checkout page that sends their payment to a company that has a different name from your own. This is just silly. I would love to have a tablet that runs Ubuntu. But this entire operation just screams scam to me. It will be interesting to see if they actually release a product later on this year.Update:
It looks like the actual site was taken down. You can see an archive of the site here.Thank you for reading! Share your thoughts with me on bluesky, mastodon, or via email.
Check out some more stuff to read down below.
Most popular posts this month
- SQLite DB Migrations with PRAGMA user_version
- Edge Detection with Inkscape
- Lev Lazinskiy
- Spring Security, Webjars, and MIME type error
- Using cgit
Recent Favorite Blog Posts
This is a collection of the last 8 posts that I bookmarked.
- Joining Cursor from Fatih Arslan
- Pluralistic: Digital sewer socialism (08 Aug 2026) from Pluralistic: Daily links from Cory Doctorow
- Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026) from Pluralistic: Daily links from Cory Doctorow
- AI Mania Is Eviscerating Global Decision-Making from Ludicity
- No-One Escapes the Permanent Underclass from Fernando Borretti
- Is it ethical to use AI? from charity.wtf
- The logical destination of LLMs from Andy Bell
- Revised rules of engineering leadership. from Irrational Exuberance
Articles from blogs I follow around the net
Qwen 3.8 27B is excellent, but it defaults to wildly overthinking things
Friday's big release was Qwen 3.8 27B, an Apache 2 licensed 27B parameter vision-capable LLM from Alibaba's Qwen research lab. I've been looking forward to this one: 27B is an excellent size for running a model on a reasonably specced laptop, and its prede...
via Simon Willison's Weblog: Entries August 16, 2026“I think there’s a lot of value in these.”
Speaking of user interface guidelines, developer Matt Sephton and others compiled many of Apple’s human interface guidelines, starting from 1980, all the way to 2014, including some goodies like early drafts, NeXT, Newton, and so on. Elsewhere, designer Ge...
via Unsung August 16, 2026Birding photos from Dutch Gap on Aug 15, 2026
Birding photos from Dutch Gap on Aug 15, 2026 My best bird photo from this morning is a dragonfly (Eastern Pondhawk, I think). Least Sandpiper Green Heron Red-headed Woodpecker. It's a juvenile, so its head is not actually red yet.
via O'DonnellWeb August 16, 2026Generated by openring