Why Yahoo is Irrelivant

I accidentally used Yahoo to do a search since it is now the default search provider for Firefox. I was trying to find the 1Password extension, so I searched for it.

Below were my results:

Yahoo! Search Results, Covered in Ads

Yahoo! Search Results, Covered in Ads

In what universe do the people at Yahoo think that this is a reasonable user experience? Even if anyone clicks on the irrelevant results, they will simply feel tricked and frustrated. This makes the companies advertising on Yahoo look bad.

I understand that ads are Yahoo’s primary revenue stream, but has it gotten so bad for them that the fundamental service that they provide is this broken?

If you made it this far, you should probably follow me on twitter. 🙂

This entry was posted in Tech. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *