Why Yahoo is Irrelivant

2016-04-26 Tags: tech

I accidentally used Yahoo to do a search since it is now the default search provider for Firefox. I was trying to find the 1Password extension, so I searched for it.

Below were my results:

[caption id="attachment_276" align="aligncenter" width="500"]Yahoo! Search Results, Covered in Ads Yahoo! Search Results, Covered in Ads[/caption]

In what universe do the people at Yahoo think that this is a reasonable user experience? Even if anyone clicks on the irrelevant results, they will simply feel tricked and frustrated. This makes the companies advertising on Yahoo look bad.

I understand that ads are Yahoo's primary revenue stream, but has it gotten so bad for them that the fundamental service that they provide is this broken?